A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches...

Inside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized Spokescandy

It's a late day in November and Danny DeVito is waist deep in a chocolate pool--well, he's not exactly wading in molten chocolate, but a liquid mixture of sorts. This...

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Ahead of the weekend, MMW learned that Barilliance — a leading personalization software for Retailers — launched Retention. Barilliance Retention is the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360...

How to Sell More With Facebook Custom Audiences

Want more sales from your Facebook ads? Wondering which type of Facebook custom audience works best at each stage of the customer journey? In this article, you’ll discover how to...

Google Questions and Answers: A Case Study

Posted by MiriamEllisEver since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android...

Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics

The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time for marketers to conduct an annual review of the strategies and...

Google Shopping: Is the Revamped Comparison Service Fairer to Competitors?

In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up...

NBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the...

For the athletes involved, the two major sports events occurring over the next few weeks--Super Bowl LII and the 2018 Winter Olympics--represent the culmination of years of training, laser-focus and...

Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?

Call it the Nordstrom versus Amazon problem. Stores like Nordstrom excel at "white-glove service." Its staff may recognize your face and even greet you by name as they direct you...

How Squarespace Created a Killer Super Bowl Spot That Scored an Emmy

John Malkovich is on an important phone call and he's extremely angry. He wants to launch his fashion career with a website, JohnMalkovich.com, but someone else owns the domain. That's...