Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’...

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a...

Affiliate Program Health Checklist: Free Comprehensive Evaluation

The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs...

GDPR – What Email Marketers need to know

GDPR, or the General Data Protection Regulation, is on the way! Mark the date in your calendar; 25th May 2018. You may have heard a lot of talk about what...

Sizmek, Tapad to Power Global Cross-Device Reach

Tapad, a leader in cross-device marketing technology, announced Thursday a new global partnership with Sizmek. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate,...

Unwrapping the Secrets of SEO: How User-Focused Content Optimization Generates Engagement and Rankings

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of...

Recommended Marketing Podcasts: Week of November 13

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your...

Happy New Year – 2017

Here’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally. We...

Building a Social Media Empire: Step 1 – Find Your Niche and Create Your...

Over the past few years, one my focuses has been building a social media empire. I have built a very nice audience of over 3,500,000 followers on Facebook and Twitter. I...

Announcing the Email on Acid Dreamweaver Plugin

Announcing the Email on Acid Dreamweaver Plugin It'll come as no surprise to readers that we think Email Testing is one of the most important parts in the creation of any...

Digital Desertion: 60% of consumers less loyal to brands after poor website and app...

Over 80% would consider telling friends about a poor website/app experienceMore than 1 in 3 respondents say long loading times cause them to lose patienceThree quarters of users expect sites...