Latest Wells Fargo Snafu Is a ‘Great Example’ of the Changes Its Ad Campaign...

The latest Wells Fargo hiccup--some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal--made the news last week, shortly after the company unveiled an...

The Obamas Enter Multiyear Creative Partnership With Netflix

For years, Barack and Michelle Obama took their message directly to the people. They're doing it again, this time in a slightly different way. The former president and first lady...

Paypal-Owned iZettle Alludes to Big Bad Amazon in Black Mirror-esque Campaign

Ever wonder what the world might look like if one big business just keeps growing and growing and growing until it eventually takes over the world and crushes any and...

How to Decide Whether Instagram Shoppable Posts Are a Fit for Your Brand

Instagram has steadily been making changes to keep up its game alongside Facebook. Some of the more recent changes have been: Instagram Stories are now available on desktop. You can...

How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your...

3 Surefire Ways of Leveraging the Customer Experience

The creative and business classes have traditionally had a symbiotic relationship. The former blazes trails, creating new experiences or returning old ones to the cultural consciousness; the latter comes in...

The Facebook Train Keeps a Rollin’

When it comes to advertising revenue, it seems like nothing can derail the Facebook train. Despite the election interference issues spanning from Russia to Cambridge Analytica, advertisers around the world...

We’re Magnetic Hires Director to Build Out Consumer Research and Insights Practice

Today, experiential agency We're Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both...

GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_PetteysIf you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another....