3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018

Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a...

Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says

It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering...

SearchCap: Google to sell Zagat, videos in Google My Business & new research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google to sell Zagat, videos in Google My...

Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the...

When Do Things Cross the Line and Become Online Harassment?

In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment....

Unite your team at SMX West! Save big on SEO & SEM training with...

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three...

Fox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With Disney

The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month,...

Family Guy Will Air an Episode With a Reduced Ad Load for the First...

After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March...

Holiday Retail Search Strategies 2017: What worked, what didn’t

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search...

How Twitter Plans to Evolve Its Partnerships With Brands and Agencies in 2018

Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the...