Vice Names Former Havas, Vivendi Executive as Global Chief Revenue Officer and International President

Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international operations. Variety first...

360i Eliminates the CMO Role and Makes Current Marketing Chief President of Its New...

360i today announced it's getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of...

InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience

InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and verification solutions for the mobile advertising ecosystem. Together, the partners will...

How to Develop Buyer Personas Using Facebook Insights

Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article,...

All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy...

In the Era of Trump, Politico Redesigned Its Website to Adapt to the Fast...

When Politico's Carrie Budoff Brown returned to the prominent American political journalism outlet as editor in 2016, redesigning Politico.com was near the top of her "to-do list." Budoff Brown can...

Google begins rolling out mobile-first indexing to more sites

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. The post Google begins rolling out mobile-first indexing to...

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level

Posted by meghanpahinui Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for...

SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. The post SEO for...

HBO Used Pizza-Delivery Drones to Promote the New Season of Silicon Valley

Free food, especially during the doldrums of a Monday afternoon, is a sure bet to capture people's attention. HBO made pizza dreams come true as the network teamed up with...