A guide to the standard reports in Google Analytics: Audience reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer...

Huge Promotes International President to Global CEO as Former Chief and Co-Founder Aaron Shapiro...

Today, Interpublic Group's Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the global experience agency...

LinkedIn: Here’s How to Stop Non-Connections From Following You

Did you know LinkedIn allows you to prevent strangers from following you and seeing your public updates? Our guide will show you how this is done. Note: These screenshots were...

Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?

The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the...

The 4 Content Optimization Rules You Can’t Afford to Break

We all know the benefits of a great blog. A perfect blog will help to build your brand’s reputation by grabbing readers’ attention and showcasing your site as a credible...

Trustlook Says App Auditing Tool Can Help Protect Facebook Users

The Cambridge Analytica data-harvesting scandal has forced Facebook to take significant steps to protect its users’ privacy. App developers are no longer permitted to access as much data about Facebook...

How to get the most revenue from email marketing

Email is one of the best revenue-generating tools...

LinkedIn Is Making In-Feed Video Ads Available to All Companies Soon

LinkedIn began beta-testing video for sponsored content last October, and the professional network is making it available to all businesses over the next few weeks. More than 700 advertisers participated...

Augmented Reality is Here to Stay: Key Considerations for Marketers

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for marketers and retailers as they look to leverage augmented reality...