Criteo Discovers Personalized Cross-Device Strategies are ‘Paramount to Win Today’s Mobile-First Shopper’

Criteo, a commerce marketing technology company, recently shared the findings of its Global Commerce Review for Q3 of 2017. The analysis explores shoppers’ winding path to purchase across numerous devices, browsers...

Magical Tips To Make An Appealing Video For Your App

After putting in the kind of hard work that goes into developing an App, all your efforts could seem meaningless if the App is not introduced properly. The belief that...

How to Add Content To Category Pages for SEO & UX

Content is a huge factor in both SEO and website conversions, but how do you incorporate it into your categories without pushing the products down, spamming the page for the...

6 Rules to Follow When A/B Testing Your Email

Every audience is different, period. One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more by split...

7 Ways to Improve Your Retargeting Ad Campaigns

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize,...

Unwrapping the Secrets of SEO: How Does Google’s Knowledge Graph Work?

The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But...

LANSA Mitigates the Risks of Shadow IT with Free Consultancy Service

LANSA (www.LANSA.com), the low-code application development platform vendor, has launched a free consulting service for UK based organisations struggling to manage Shadow IT practices. Shadow IT is any unofficial application...

The 4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases

While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing,...

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at...

Tutorial: Animated Image Carousel for Email with Sliding Transitions

This is a follow up to the Animated Image Carousel for Email tutorial. In this article, we will go over how to make the images slide instead of fade when...