Former Home Office Finance Director Appointed As Joint MD of Aareon UK and 1st...

Nigel Rees has been appointed as Joint UK MD of Aareon (www.aareon.co.uk) and 1st Touch (www.1sttouch.com), a role he will share with current Aareon MD Steve Makin. In his new...

Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

Maker Mac Premo stars in file transfer site WeTransfer's latest piece of work, "The Bunt Machine." In it, we follow Premo as he creates a bunt machine for his baseball-loving...

How & Why to Make Your Website More Secure

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time...

Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’...

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a...

Affiliate Program Health Checklist: Free Comprehensive Evaluation

The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs...

GDPR – What Email Marketers need to know

GDPR, or the General Data Protection Regulation, is on the way! Mark the date in your calendar; 25th May 2018. You may have heard a lot of talk about what...

Sizmek, Tapad to Power Global Cross-Device Reach

Tapad, a leader in cross-device marketing technology, announced Thursday a new global partnership with Sizmek. By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate,...

Unwrapping the Secrets of SEO: How User-Focused Content Optimization Generates Engagement and Rankings

In recent years, content marketing has become a fixed component of many brands’ online marketing strategies. Overall content output has noticeably increased, and many are already wondering how much of...

Recommended Marketing Podcasts: Week of November 13

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your...

Happy New Year – 2017

Here’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally. We...