At Nitro-Net’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing Landscape

On March 6 in New York, Nitro-Net gathered industry experts at Boston Consulting Group's headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event,...

Nielsen Social Content Ratings, Week of March 5: iHeartRadio Music Awards Rock

TBS' presentation of the iHeartRadio Music Awards tallied 10.858 million interactions across Facebook, Twitter and Instagram, dominating the Nielsen Social Content Ratings for the week of March 5. The last...

AB InBev’s Breckenridge Brewery Celebrates Colorado in First National Campaign

Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state's third craft brewery, Breckenridge Brewing expanded two years...

YouTube Is Working With Wikipedia to Add Context to Conspiracy Videos

The past 18 months have been tough for YouTube. Between discovering Russia-linked propaganda ads and dealing with brand safety issues that are a result of the platform's sophisticated programmatic advertising,...

How FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper

In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned...

This Creative Shop Thinks It Has the Formula to Perfect Experiential

If social media ceased to exist, experiential marketing would, too. That's according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative shop. "I've...

SearchCap: Google Images with captions, AdWords notes & AdWords message reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Images with captions, AdWords notes & AdWords...

Employees Crave Career Development. So Why Are Agencies Ignoring It?

Talent is leaving the advertising industry in droves, and agencies have no idea how to stem the flow. The average agency annual turnover rate is 30 percent, according to ANA....

Cupid’s Arrow Struck Facebook and Instagram Users in February

Love was in the air among Facebook and Instagram users in February, as Valentine's Day was the hottest of Facebook IQ's Hot Topics for the month. Black History Month was...

Here are the key metrics and templates you need to create a PPC report

PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at...