The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday

Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is...

This Artist Reimagined All 30 NBA Team Logos for a Colorful Set of Nike...

Michael Jordan never saw a Chicago Bull quite like this one. In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the...

Q&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’ Data

Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014,...

WPP’s Wavemaker Defends Ikea’s $108 Million U.S. Account in Global Media Review

Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016. Wavemaker, the...

Goodby, Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review

BMW has named Goodby, Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency...

5 easy but smart SEO wins to boost content and link-building efforts

Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results. The...

Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest's visual discovery feature--Shop the Look, with more than 100,000 shoppable products--to capitalize on consumer search behavior...

You Can Now Buy a Car at Walmart

With its pharmacies, eye doctors, salons and fast food joints, Walmart has worn many hats for quite a long time. Now, it's adding a new one: car dealer. Roughly 250...

Giants collide: Google’s impending showdown with Amazon

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you...

Zulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads

"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to...