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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Social Media Usage Statistics for 2019 Reveal Surprising Shifts

Nitro-Net.com - A Global Marketing Group Company 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The...

How to Use Heatmaps to Increase Your Conversions

Nitro-Net.com - A Global Marketing Group Company Conversion rate optimization is one of the most complicated tasks in marketing, and there are many reasons for that. For one, there are no magic...

The Ultimate Guide to Customer Experience

Nitro-Net.com - A Global Marketing Group Company Not long ago, companies believed they could compete on price.  Empires were built on the ability to squeeze savings out of production and efficiency out of...

5 Research-Backed Tips for Effective Video Marketing

Nitro-Net.com - A Global Marketing Group Company Anyone even remotely related to the field of marketing today has heard it before — video marketing is an absolute must. And it’s true. The...

12 Incredibly Useful Video Tools for Content Marketers

Nitro-Net.com - A Global Marketing Group Company   Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500...

20 Surprising Social Media Statistics from @SMExaminer’s 2019 Report

Nitro-Net.com - A Global Marketing Group Company Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides...

4 Tips for Visualizing Your Marketing Data with a Dashboard {New Research}

Nitro-Net.com - A Global Marketing Group Company Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine....

How to Be a Great Podcast Guest {Checklist}

Nitro-Net.com - A Global Marketing Group Company There are now more than 700,000 podcasts. And it’s no wonder that’s the case, as podcast statistics show that listening (and listeners) are on the...

7 Best Practices to Create the Perfect SEO Report

Nitro-Net.com - A Global Marketing Group Company Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them.  In...

What Advanced Marketing Personalization Is and How to Use It

Nitro-Net.com - A Global Marketing Group Company Marketers have used personalization as a powerful tool in their strategy to improve their marketing efforts for many years, but as marketing technology is moving...

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