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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

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Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Have you ever realized that a fifth of your target audience may have some sort of disability preventing them from...

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Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Managing your content can seem like a daunting task. If you’re new to editorial management management, or just looking for a...

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Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Are you in the midst of planning your 2020 digital marketing?Here are the biggest digital marketing trends for 2020, according...

Launched New Podcast About Professional Speakers and Storytelling

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and...

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Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Today, many consumers expect to have a buyer experience tailored to them. They want to visit your website, find the right...

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Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date...

Three Tools to Better Understand Your Site Users and Increase Conversions

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Technology is disrupting the way consumers are interacting with online businesses. These days, the buyer journeys are complex. Consumers discover products through...

Our 10 Most Popular Social Media Podcast Episodes of 2019

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company With holiday travel just around the corner, it is the perfect time to catch up on the most popular episodes of...

Statistics That Matter About The State of Work

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company We spend so much time working, but much of that time is not terribly productive. This became shockingly clear when I read...

The Biggest Social Media Trends for 2020

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Are you planning your 2020 marketing? These are the biggest social media trends you need to know about for 2020, according...

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