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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Selling the Benefits: The Journey, Episode 10

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=f-Wd4Fd9Kek Watch The Journey: Episode 10 Episode 10...

Wired’s Store Celebrated 14 Years With Everything From A $55,000 Car to Marshmallow Crossbows

In an attempt to both bring the magazine to life and introduce new products to consumers, Wired's 14th annual holiday pop-up store ends its two-week run today. This year's edition...

Your Brand Can Manage Change with Help from Social Media

There’s one constant in business, and in social media marketing in particular: Change is inevitable. And while change is often in the long-term interest of a company, it can also...

Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

How to Use Facebook Event Targeting in Your Facebook Ads

Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using...

Bud Light Is Bringing ‘Dilly Dilly’ to the Super Bowl With Trilogy of New...

To the surprise of no one, Bud Light is extending its popular "Dilly Dilly" ads into a Super Bowl campaign with what it's calling a "trilogy" of new commercials, beginning...

4 Facts You Must Know Before Creating Your 2018 Marketing Plan

As 2017 slowly comes to an end, businesses and marketers alike are preparing for what awaits them in 2018. Like every year, 2017 taught us many important things. The marketing...

How to Use Facebook Ad Rules to Optimize Your Ad Campaigns

Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up...

How to Create a Social Media Calendar: A Template for Marketers

Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll...

AKQA’s Holiday App Lets You Place an AR Christmas Tree Anywhere You Like

Haven't gotten your Christmas tree yet? AKQA can help with that. Just download its new festive Tree of Lights app, and you'll be able to place an interactive, 360-degree augmented...

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