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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

PayPal Sellers Can Now Send Invoices to Buyers Directly via Facebook Messenger

PayPal sellers can now send invoices to buyers via Facebook Messenger. PayPal director of product, next-generation commerce Shilpa Dhar detailed the new chat extension for Messenger in a blog post,...

Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness

Influencers can add significant value to a marketing campaign. Top-notch influencer campaigns use high-quality content to start organic conversations about a brand with its target audience. At a minimum, brands...

How to Target Specialized Audiences With Facebook Ads

Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how...

4 Tools to Create Custom Instagram and Snapchat Visuals

Is hiring a professional designer not an option for you? Are you looking for tools to help you create engaging visuals? In this article, you’ll discover four tools to help...

How to Get 3,241 Facebook Fans per Day Without Paying for Ads (Incredible Case...

Today, I’m going to share a strategy that got Steven Aitchison 3.6 million Facebook fans and continues to pull in 3,241 fans per DAY. Of course, he must be spending a...

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the...

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