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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Joliet’s Minor League Stadium is Now ‘The Cards Against Humanity Baseball Place’

When the twisted minds behind Cards Against Humanity asked fans to pitch in $15 to help the game company "save America," almost any potential scenario was on the table. This...

Recommended Marketing Podcasts: Week of December 18

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge....

How to Optimize a YouTube Channel and Videos for Better Visibility

Want more views for your YouTube content? Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with...

It Is Hot in Here: The Journey, Episode 5

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=n49Dn3e5SOg Watch The Journey: Episode 5 Episode 5...

Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Increase Advertising Prices

Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal--which the agency will vote on next month--would...

4 Fixes for More Effective Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But we’ve proven time and time again that this strategy doesn’t work. It’s time...

Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

Do you want to sell physical products via the Shopping on Instagram program? Have you seen Instagram shoppable posts? In this article, you’ll discover how shoppable posts on Instagram work...

How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the...

Instagram Stories is a weird place. Sometimes we lose hours to it--passively witnessing its medley of parties and concerts too dark to see, food being prepared, cutesy brand videos, flowers...

Will Amazon Dominate Influencer Marketing Too?

Jeff Bezos and Amazon already oversee dominant or emerging powerhouse businesses in cloud computing and storage, e-commerce, rockets, ebooks, smart speakers, and original programming (check out the $250 million they...

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