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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

How to Use Live Video for Marketing

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Lauren Teague, Convince & Convert Strategist and live video expert, shares her best tips on how to use live video as...

How to Increase Website Page Speed and Maximize Conversions

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Increasing website page speed is one of the biggest marketing challenges digital marketers face. It’s too technical for marketers to appreciate...

How to Increase Engagement on Instagram

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company “How can I increase engagement on Instagram?” is a question we receive frequently from our clients. There was a time (long, long...

15 Content Marketing Statistics that Prove the Value of Your Efforts

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing...

How to Optimize Your Website for Voice Search and Featured Snippets

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out...

How to Craft a Customer Experience That Creates Conversations

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company The common goal all business owners share is the desire to grow their business. I’m right there with them. By focusing on...

4 Higher Education Content Marketing Examples

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Press releases and perfunctory social media posts don’t cut it anymore. In this day and age, every organization (not just higher...

The 4 Best Practices of Healthcare Social Media Marketing for 2020

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Healthcare social media marketing has evolved significantly over the past decade. In fact, a 2013 survey found that social media was...

How Is Dark Social Affecting Your Brand?

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect...

Customer Experience Is STILL Underprioritized {New Research Proves It}

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Customer experience has been on a tear, with business owners and executives reporting in multiple studies that it’s a top priority. In...

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