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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

20 Surprising Social Media Statistics from @SMExaminer’s 2019 Report

Nitro-Net.com - A Global Marketing Group Company Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides...

4 Tips for Visualizing Your Marketing Data with a Dashboard {New Research}

Nitro-Net.com - A Global Marketing Group Company Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine....

How to Be a Great Podcast Guest {Checklist}

Nitro-Net.com - A Global Marketing Group Company There are now more than 700,000 podcasts. And it’s no wonder that’s the case, as podcast statistics show that listening (and listeners) are on the...

7 Best Practices to Create the Perfect SEO Report

Nitro-Net.com - A Global Marketing Group Company Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them.  In...

What Advanced Marketing Personalization Is and How to Use It

Nitro-Net.com - A Global Marketing Group Company Marketers have used personalization as a powerful tool in their strategy to improve their marketing efforts for many years, but as marketing technology is moving...

The Real Reason Facebook Is Rolling Out New Customer Service Features

Nitro-Net.com - A Global Marketing Group Company Facebook’s recent announcements that they are beefing up Messenger and adding a bevy of new tools for businesses to use Messenger to interact with customers...

The 14 Critical Podcast Statistics of 2019

Nitro-Net.com - A Global Marketing Group Company Podcast statistics unveil a lot of truths about modern consumer behavior and the rise of audio as a content marketing avenue. My friends at Edison Research have released...

10 Email Marketing Mistakes You’re Making — How to Avoid Them

Nitro-Net.com - A Global Marketing Group Company Today’s marketers are in a whole new world, as technology allows you to gather fresh leads online while also improving customer retention. However, poorly designed...

Customer Reviews Are The New Content Marketing

Nitro-Net.com - A Global Marketing Group Company   Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on education and persuasion (sometimes,...

The Traditional Marketing Funnel Is Dead — Use This Model Instead

Nitro-Net.com - A Global Marketing Group Company   An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious,...

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