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Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

8 Critical Conversational Marketing Statistics in 2019

Nitro-Net.com - A Global Marketing Group Company “Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it...

How to Grow Your Email List

Nitro-Net.com - A Global Marketing Group Company Growing your email list and getting your readers to opt-in is getting harder and harder these days. With web users growing more overwhelmed with content being...

7 New Influencer Marketing Statistics That Prove Why It Works

Nitro-Net.com - A Global Marketing Group Company As the Google Trends data below demonstrates, interest in “influencer marketing” is sharply on the rise in the past years. Marketers, faced with massive competition...

Why Customer Experience is the Ultimate Marketing Tool

Nitro-Net.com - A Global Marketing Group Company By 2020, a majority of purchase decisions will be made based on customer experience, not price. And according to a study from Temkin Group, a moderate...

How to Optimize Content for Voice Search

Nitro-Net.com - A Global Marketing Group Company “How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize content...

How to Create a Content Marketing Strategy in 7 Easy Steps

Nitro-Net.com - A Global Marketing Group Company One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people...

Why The Time is Now for Voice-Activated Content

Nitro-Net.com - A Global Marketing Group Company According to new data from Edison Research, more than 53 million Americans now own a smart speaker (Amazon Echo, Google Home, et al). That is...

5 Tools You Haven’t Tried

Nitro-Net.com - A Global Marketing Group Company Content analysis is a marketing task that’s never really complete. You need to come back to your old content again and again to see what should...

7 Questions to Ask When Buying a Social Media Management Tool for Your Agency

Nitro-Net.com - A Global Marketing Group Company You’re a busy agency owner. You’re ready to take your company to the next level, acquire new clients, increase income, and perhaps even hire one...

25 Best University Websites for 2019

Nitro-Net.com - A Global Marketing Group Company     It’s that time of year again — time to release our rankings for the top 25 best university websites in the United States. In the inaugural...

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How Click-to-Play Is Changing the Realm of Video Advertisements

Google's announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill...