dating website designer, we build dating websites
Home Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Anonymous Pack of Self-Described ‘Lionesses’ Urge Women to Wear Black at Cannes

Describing its members to Nitro-Net as "lionesses" from various agencies, an anonymous group is calling on women attending the 2018 Cannes Lions Festival to wear black. The movement functions as...

Marketers Need to Use Behavioral Data Responsibly to Really Connect With Consumers

I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For...

Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

10 Times That ABC’s Scandal Changed TV as We Knew It

From the moment that Scandal debuted on April 5, 2012, the series immediately distinguished itself from every other show on television. Kerry Washington, who stars on the ABC drama as...

Infographic: Why ‘Transformists’ Are the Demographic Brands Should Be Targeting

While millennials may be the hottest demographic for marketers to target, research by Insider Inc. and Digitas says they're not the most powerful influencers--and that we shouldn't be focusing so...

27% of Gen Zers Say They Always Write a Product Review After Making a...

Nitro-Net.com - A Global Marketing Group Company It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z. In fact, according to new...

Video: The Handmaid’s Tale Preaches Resistance at SXSW to Promote Season 2

Hulu's marketing team is pulling out the stops, and putting on those burdensome red smocks redolent of its hit show The Handmaid's Tale. Following its activation at the 2017 SXSW...

Snapchat Rolls Out New Analytics

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this...

The Biggest Google Algorithm Updates of 2017

Google brought forth a number of major updates for its ranking algorithm in 2017. From targeting intrusive advertising to low-quality content, we saw quite a lot of change taking place. Algorithm...

LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview...

Connect with Nitro-Net

82FansLike
12FollowersFollow
3FollowersFollow
2,892FollowersFollow
45FollowersFollow
129SubscribersSubscribe

RANDOM POSTS

Introducing the Moz API for Google Sheets

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company We’ve officially released the...

HOT NEWS