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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start...

SearchCap: Google to sell Zagat, videos in Google My Business & new research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google to sell Zagat, videos in Google My...

Unite your team at SMX West! Save big on SEO & SEM training with...

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three...

Holiday Retail Search Strategies 2017: What worked, what didn’t

Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search...

Which is the best search engine for finding images?

Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the...

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research. The post Search marketing to enjoy ‘late-stage renaissance,’ according...

How much will privacy regulation disrupt the local search market in 2018?

Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. The...

How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans...

How to Optimize Your Google My Business Listing

Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can...

SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google voice quality, AdWords climate change ads &...

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New Facebook Features for Video Publishers & This Week’s Digital Marketing...

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