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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable...

Memo to the Modern Marketer: In Google’s World, It’s About Creating Content That’s Fresh

Content is like pizza. Everyone says they love it, but any particular piece can vary a lot. Few want a pizza that’s gone cold by the time it’s delivered and...

9 Predictions for SEO in 2018

Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the...

Looking back at 2018 in search: A time traveler’s year in review

What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be. The...

SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New PageSpeed Insights, Google AdWords reviews & the...

YouTube SEO 101

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos. The post YouTube SEO...

How the latest Google Analytics updates will benefit marketers

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess...

Google Answers How to Optimize Content for Voice Search by @martinibuster

In a Webmaster Hangout, Google's John Mueller answers what steps publishers should take to optimize content for voice search and for Google Assistant. He also cautions against certain practices that...

2018 Search Engine Land Awards open now

Exciting news! The 4th annual awards ceremony & celebration will be held in Seattle, WA during SMX Advanced and the entire industry is invited to participate! The post 2018 Search...

Troubleshooting Local Ranking Failures [Updated for 2018]

Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be...

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YouTube now counts ‘engagement’ for YouTube for action ads at 10...

YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers...

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