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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review

ClickZ, Search Engine Watch’s sister site, has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help...

Eight steps for a bulletproof local search strategy

Appearing in local searches is something businesses need to be taking very seriously. The rise of mobile has made this concept even more prevalent. In fact, a study by Google...

Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting by @MattGSouthern

Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Custom Audiences.The post Bing Ads Integrates With LiveRamp to Improve Custom Audiences...

A guide to HTML & meta tags in 2018

We’ve previously covered HTML meta tags & meta tags here and in some depth here, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage...

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They...

Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions...

Pulse: A Synergy of Bits and Brains Makes Content Customers the Best Experts

At Searchmetrics, the software we produce to help customers rank online is as important as the people on our team who can help you make sense of it all.  As...

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Search Engine Watch sister publication ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help...

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in...

Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your...

Memo to the Modern Marketer: A Tour of Searchmetrics For Content Marketers

A lot of work goes into creating content that wins. There are many pieces that come together to give your audience an experience that converts. It’s like a football game:...

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In...

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