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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like...

SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webmaster videos, new mobile search experiments &...

Image Link Building – Whiteboard Friday

Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having...

What’s behind the trend towards private search engines?

Recently on Search Engine Watch, we rounded up six newcomers to the search engine landscape that are worth keeping an eye on for the future. Each new search engine takes a...

Search in Pics: Google’s Velociraptor, playroom & frosty lawn

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

How Long Should Your Meta Description Be? (2018 Edition)

Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities,...

Searchmetrics Fall Summit 2017 – Recap

Once again, Berlin’s Kulturbrauerei (Cultural Brewery) was host to the Searchmetrics Summit, returning for the second time this year after February’s conference. The main event day saw a range of...

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have...

The enterprise business of SEO: Communicating to the C-suite

Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. The post The enterprise business of...

Use as Directed: A Content Marketing Plan for Robust Business Performance

Posted by Alex-TThe chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use...

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