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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Explains the Difference Between Neural Matching and RankBrain

Google addressed some questions going around the SEO community as of late related to neural matching and how it’s used in search.Danny Sullivan, via Google’s Search Liaison account,...

Google’s neural matching versus RankBrain: How Google uses each in search

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it.Google...

Google Search Console Sitemap Report Gets More Actions

We reported yesterday that you can now delete an XML Sitemap in the new Google Search Console. Well, it is a bit more than that....

Google Explains the Difference Between Neural Matching and RankBrain

Google addressed some questions going around the SEO community as of late related to neural matching and how it’s used in search.Danny Sullivan, via Google’s Search Liaison account,...

Amazon to introduce video ads in mobile-app search results – report

Amazon.com is starting to roll out video advertising on its smartphone apps. Currently, nearly every search result yields a graphical ad unit at the top of the SERP. According to...

Google Ads Now With Recommended Columns

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see...

How to increase conversions: Ideas, tools, examples

Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than...

Google Made More Linking Practices Less Effective at Manipulating Rankings

In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.Link spam is one of three types of spam discussed in the...

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

There are numerous surveys about smart speakers. However, new data from Kantar Worldpanel is unique in comparing attitudes and behaviors of Google Home and Amazon Alexa owners.The big takeaways. There...

SEO Is a Means to an End: How Do You Prove Your Value to...

“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort...

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