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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands reviews, disallows some negative reviews &...

Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was...

Going organic: Our top SEO columns of 2017

Search engine optimization saw another eventful year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. Read on for Search Engine Land's...

The Very Best of the Moz Blog 2017: Our Top 50 Posts

Posted by FeliciaCrawfordNow, I know we technically have a few days left in 2017, but I'm ready to dive head-first into a fond, full-blown retrospective. Each year we look back...

PPC insights: Our top SEM columns of 2017

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with...

What to watch for in 2018: Mobile SEO predictions

Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index. The post What...

From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs. The post...

Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of...

Using AdWords API to export to third-party ad networks will remain OK as Google...

Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel. The post Using AdWords API to export to third-party ad networks...

Mind your business: Our top local search columns of 2017

Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search...

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