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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How to Build Authority in Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent.This has been especially true over the last year, as...

Google Says They Fixed The Google De-Indexing Bug

As you know, we were the first to report the large de-indexing bug where Google was dropping pages out of their index starting as early as...

Facebook Imposes New Limits on Groups, Pages and Admins

Facebook announced a dramatic update to it’s news feed designed to limit the reach of pages and groups that violate it’s content policies. Facebook introduced a new algorithm...

How Bad Was Google’s Deindexing Bug?

On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was...

Google Froot Loops

I am a fan of Froot Loops, I don't eat them much, except maybe when I travel, but I like them. They are tasty. ...

Google Confirms the Issue With Deindexed Pages is Fully Resolved

Google has confirmed the issue which manifested last week causing pages to be deindexed is now fully resolved.The indexing issue has now been fully resolved. We apologize for...

Google de-indexing issue now fully resolved

Google announced Wednesday night that the de-indexing issue that started last Thursday is now fully resolved.Google’s statement. Google said, “The indexing issue has now been fully resolved. We apologize for...

Google Prefers Dynamic Content Tweaks Vs Dynamic URL Redirection

Google's John Mueller said it would be better to offer personalization to users through dynamically tweaking the content on the page versus redirecting that user to...

Instagram to Stop Recommending Content That Almost Violates Guidelines

Instagram is going to reduce the reach of posts that are borderline violations of the company’s community guidelines.In other words, Instagram is targeting content that comes close to crossing the...

A case study for delivering performance in a mature Google Ads account

Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a flop...

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