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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Memo to the Modern Marketer: Five Content Trends Shaping 2018 (Hint: They All Start...

Every new year brings a new set of challenges to content marketers. Just when you think you’ve created a solid content strategy, Google tweaks its search engine, other technology companies make...

3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for...

Unwrapping the Secrets of SEO: The Role of Machine Learning in Google Search

What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers...

Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age...

Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic "High Noon." The post Katy Jurado Google doodle marks 94th...

How to Get New Clients at Every Stage of Your Business

Posted by dohertyjfI remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up...

Understanding AdWords keyword match types for manufacturers

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for...

Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream...

The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network. The post Martin Luther King Jr. Day 2018 Google doodle honors Dr. King...

Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land...

4 reports you can pull from Ahrefs that you didn’t know existed

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? The post 4 reports...

How to make sure your social media marketing is on track for 2018

A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means...

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