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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

PPC 2018: These changes will have the biggest impact on advertisers in 2019

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly all with a common...

A Google Tea Pot

Google may have given Google branded tea pots to some of their partners for the holidays. Here is a photo from Angora Media on Instagram...

Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank well in search results has never been more difficult.This is due to two reasons:A massive increase in the number of mobile devices...

Year in Review: Top 10 SEO expert columns of 2018

Attend Our Conferences January 30-31, 2019: SMX WestApril 2-3, 2019: SMX MunichMay 21-22, 2019: SMX LondonJune 3-5, 2019: SMX AdvancedJune 12-13, 2019: SMX Paris × [youtube https://www.youtube.com/watch?v=tyEAcmeJ7FY&w=480&h=270]...

Duplicate, submitted URL not selected as canonical

A webmaster posted in the Google Webmaster Help forums after noticing that one of his sites saw hundreds of pages wiped out of the Google index...

How to start your freelance SEO career

To be honest, Search Engine Optimization is not everyone’s cup of tea. To help our websites scale better in terms of their search engine rankings, we often end up hiring...

What Is Local SEO & Why Local Search Is Important

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.Local search encompasses all those nifty search...

Ask an SMXpert: Link prospecting and helpful tools to manage outreach

An expert in PPC and content-led link building campaigns, Paddy Moogan, co-founder of Aira, was a panelist for the “How To Drive Inbound Links In The Age Of Content...

Google Image Search Needs Images & Associated Landing Page Both Indexed

For your images to show up in Google Image Search, you don't just need to make sure your images are on the web somewhere, you need...

Google’s John Mueller Helping Webmasters On Christmas Eve For Over A Decade

John Mueller to me seems like a real genuine person and someone who is in a tough position every day trying to balance the line of...

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Google Rolls Out Image Icons In Related Searches

In August we caught Google testing showing thumbnails or icons in the related searches options in the mobile search...