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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Launches “Sold Here” In Local Pack Results

Google seems to have launched a new feature in the local pack named "sold here." It shows, based on your query, if that product is sold...

How to move from keyword research to intent research

Whether you’re running an organic search or PPC campaign, it all starts with keyword research. Keyword research is usually the first step you undertake when planning how to bring in...

Top 8 Essential Website Optimization Strategies for 2019

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs.A lot has changed in the past 10 years.But one thing...

Google’s local pack adds ‘sold here’ label on query match

Google has added a new label to the local pack results in both desktop and mobile search. When you search for an item and Google knows the local store has...

Google Search Algorithm Update On Friday November 30th

I was going to cover the chatter and signals of a Google update this past Friday on Friday but when the Search Engine Land spectacle touched...

How to Do Keyword Research in 2019 for Maximum Search Traffic [Webinar]

Keyword research isn’t just about choosing high volume search terms, building links, and ranking for that single keyword alone. It is the foundation of a good SEO campaign.Ahrefs...

Search Engine Roundtable’s 15th Anniversary

15 years ago today was the first time I wrote a blog post on this site, the Search Engine Roundtable. Since then I have continued...

3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween.Why?Because they don’t celebrate Thanksgiving over in...

Google Hanukkah Decorations For 2018

Google has posted their Hanukkah or Chanukah decorations for the holiday season. Why they also posted the Christmas and Kwanzaa decorations as well, but since...

Google officially rolling out new search bar with sticky header, rounded search bar

Google has confirmed with Search Engine Land that they have begun rolling out a new search results page design that has the a rounded search bar that sticks to the...

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