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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Google Questions and Answers: A Case Study

Posted by MiriamEllisEver since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android...

Google Shopping: Is the Revamped Comparison Service Fairer to Competitors?

In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up...

Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account...

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the...

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’

Penfield's research in brain mapping led to groundbreaking advancements in the treatment of epilepsy. The post Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’ appeared first...

Survey: People becoming less inhibited about using voice search in public

Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting. The post Survey: People becoming...

Back to the basics: Beyond ranking factors

Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content...

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but...

Facebook updates branded content policy to clarify what qualifies as content

Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating. The post Facebook updates branded content policy to...

Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly...

Posted by randfishContrary to popular belief, the top ranking pages aren't always the best targets for your link building efforts. There are good reasons to chase those links, sure, but...

Google Questions and Answers: Everything you need to know

Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. The post Google Questions and Answers: Everything you need...

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