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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Did Google Confirm The Weekend Google Algorithm Update?

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company A bunch of folks are asking Googlers like Danny Sullivan and John Mueller if they can confirm...

Bing is Now Utilizing BERT at a Larger Scale Than Google

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Bing revealed today that it has been using BERT in search results before Google, and it’s also being used...

Google brings audio news aggregation to smart speakers, phones

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources,...

Bing Has Been Doing The BERT Thing Since April

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company I mentioned this before, but did you know that Bing has been using BERT since April of...

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Black Friday is almost here! Or did it already happen?Thanksgiving falls so late this year, the holiday shopping season...

Google testing car rental comparison ad unit in search results

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company The car rental comparison box appears among the ads at the top of the search results. Screenshot: SEMRush Google is testing a...

Google Does Not Penalize Sites Using Old School HTML & Tables

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Google's John Mueller had to say on Twitter again that Google does not penalize sites using old...

DuckDuckGo Smarter Encryption Enforces HTTPS Routing

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections. The system uses a whitelist of encrypted sites in...

Microsoft Advertising Editor Redesigned

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company Microsoft announced that it has redesigned the Microsoft Advertising Editor, formerly known as Bing Ads Editor. ...

Lessons and tips to future-proof your SEO Search Engine Watch

Nitro-Net.com - Internet Marketing Services - A Global Marketing Group Company There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust...

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Google’s local pack adds ‘sold here’ label on query match

Google has added a new label to the local pack results in both desktop and mobile search. When you search for an item...

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