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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How to Optimize Your Google My Business Listing

Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can...

SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google voice quality, AdWords climate change ads &...

New search quality raters guidelines for Google Assistant and voice search evaluations

Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution. The post New search quality raters guidelines for Google...

Do you have a shot at ranking for that phrase?

Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance...

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

Posted by bridget.randolphWe’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But...

New Year’s Day 2018 Google doodle brings in the new year with a bright...

The illustrated image includes the penguins featured in all of Google's holiday doodle series back home on a snow-filled landscape. The post New Year’s Day 2018 Google doodle brings in...

A year in review: Search Engine Land’s top 10 columns of 2017

We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more. The post A...

Search in Pics: Google Christmas tree in a police box, office ski lift &...

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet,...

How to Rank in 2018: The SEO Checklist – Whiteboard Friday

Posted by randfishIt's hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you've got to have a...

SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands reviews, disallows some negative reviews &...

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