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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SearchCap: Google’s AMP Project, John Harrison Google doodle & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s AMP Project, John Harrison Google doodle...

Pulse: Playing the Retail Game Requires Fielding Teams to Both Google and Amazon

If you’re only selling on Google, you might be missing out on half of your audience, says full-stack marketer Dustin Radin when he talks about the importance of listing a...

Hyperlocal SEO: What is it, and how can you make sure you do it...

It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web presence to rank for...

Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments. The post Google’s AMP Project announces new consent component ahead of...

AI and machine learning: What you do and don’t need to know for SEO

Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by...

John Harrison Google doodle honors man who invented marine chronometer 283 years ago

The self-taught clockmaker invented a device that helped sailors gauge their latitude and longitude at sea. The post John Harrison Google doodle honors man who invented marine chronometer 283 years ago...

The Guide to Local Sponsorship Marketing – The 2018 Edition

Posted by Claudia0428For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print,...

7 ways to increase mobile engagement

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. The post 7 ways to increase mobile engagement...

SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO angles, mobile conversions & April Fools’ Day...

Lowest rates for SMX Advanced expire Saturday

If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to...

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Recommended Marketing Podcasts: Week of February 5

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this...

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