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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Prime Time: Amazon Celebrates Biggest Holiday

Amazon celebrated its biggest holiday season with customers all around the world shopping at record levels. According to an announcement made Tuesday, Prime membership continued to grow this holiday – in...

Mobile Ad Spending Jumped Again in 2017

There was no slowing mobile ad spend in 2017. “Global Mobile Ad Spending Market 2015-2019” from TechNavio suggests that mobile ad spend once again saw healthy gains for 2017. Technavio’s analysts forecast...

FE International Founder Discusses How to Buy or Sell a Merch By Amazon Account

It’s one of the most controversial topics surrounding Merch By Amazon — the sale of a Merch account. It’s a scenario that plays out every few days in the POD groups...

Is Virtual or Augmented Reality the Next Big Thing in Advertising?

The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual reality advertising’s next big thing? Or is it augmented reality? Perhaps...

Phoning It In: What to Expect from M-commerce in 2018

The following is a guest contributed post by Rafael Lourenco, EVP, ClearSale M-commerce is growing far faster than overall e-commerce and discretionary retail spending. By 2020, m-commerce may account for close...

mHealth News: Speed Again Equals Success for Kaiser Permanente

Kaiser Permanente hospitals in Northern California are delivering clot-busting medication to new stroke patients more than twice as fast as the national average, notes a release issued to media this...

What Brands Can Learn From Target’s Approach to Hispanic Marketing

The following is a guest contributed post from Parker Morse, CEO and Founder of H Code Media. Two years ago, Target launched a campaign they called #SinTraducción (“Without Translation”). The premise...

How To Outwit Porch Pirates And Hackers During The Holiday Shopping Season

Americans’ love affair with online shopping continues to grow, and retailers predict a 7 to 10 percent increase in online sales this holiday season, according to the National Retail Federation. While...

Latest Zylpha Integration Addresses Legal Workflows

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of...

Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Exclusive First Look: AerServ Launches Private Marketplace Tools for...

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