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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Yeahmobi Partners with Forensiq to Bolster Ad Fraud Detection

Forensiq, a leader in ad fraud detection and prevention, has just announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is...

Infographic: 4 Essential Digital Marketing Tactics for Multi-Location Businesses

There’s no doubt about it – digital marketing is constantly changing the way marketers attract and convert potential customers. Even if you’ve already implemented a digital marketing plan, there may...

KEYPR Touts Major Platform Release

KEYPR, a leading cloud-based technology platform for the hospitality industry providing an integrated end-to-end experience for guests and staff through embedded and mobile devices, announced this week the release of...

Global Programmatic Advertising Platform Market Set to Continue Surge

Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. Given...

Happy New Year from Mobile Marketing Watch!

As the final minutes of 2017 now rapidly tick away, we at Mobile Marketing Watch (MMW) want to wish YOU and ALL of our readers a happy, healthy, and prosperous...

Parenting Goes Mobile With New Family App

TwinTech LLC announced this week its full-market release of the wearable child-sensor technology, Monkey KID Sensor. Monkey KID Sensor will debut at the Consumer Electronic Show (CES) in Las Vegas in...

First Look: GTT Expands Channel Partner Program

GTT Communications, Inc. — a leading global cloud networking provider to multinational clients — announced this week the expansion of its channel partner program, designed to meet the unique needs...

Digital Audio Ads On the Horizon in Wake of Latest Partnership

AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, has announced a partnership with...

Teach on Mars to Exhibit at CES 2018 in Las Vegas.

An innovative exhibitor is inbound for the must-attend event for innovators in the global electronics and high-tech industries. CES is the world’s largest consumer technology fair and the place to be...

Dollar Sign Signals Headaches for Mobile Marketers with Unresolved iOS 11.2 Bug

Just how widespread is a new bug in Apple’s latest iOS 11 update (iOS 11.2)? According to freshly published data, the bug in question — which disables hyperlinks in SMS...

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