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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent, Inc.’s reorganization of the Barometric division as a separate company....

SOCi Touts 100% Revenue Growth as Location-Based Social Marketing Business Excels

SOCi, a global leader in social media and reputation management for multi-location brands, recently announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the...

IAB Tech Lab Launches New International Digital Measurement Compliance Program

MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program, providing “a new option for assessing companies’ implementations of critical...

Amplience partners with QUIZ to improve customer experience and campaign velocity

The Scottish based fast-fashion brand will use the Amplience platform to deliver agile, on-trend campaigns and seamlessly served contentLondon, UK, 13 February 2019 – Amplience, the leading...

IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments

Integral Ad Science, a measurement and analytics company, has just announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free,...

Decentralized Live Broadcast Platform Coming in Third Quarter of 2018

YouLive, a project by a group of Blockchain technology experts, is well on its way to become the first-ever decentralized live streaming platform based on the technology, MMW has learned. As...

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Google Ignores Redirect Loops Because They Are Broken - Serch Engine Marketing - A Global Marketing Group Company Google's John Mueller said Google will ignore redirect loops for...