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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Study: 77% of chief growth officers say apps are critical for growth

Brief: More than three-fourths (77%) of chief...

Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions

On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and video services providers in the United States — is launching...

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences. MMW has learned that these...

Cross-Device Isn’t As Adopted As You Think

The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling to transition to a state of full maturity, and that’s largely...

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Pinterest Rolls Out Max Width Promoted Videos to All Advertisers by...

Pinterest is making max width promoted videos available to all advertisers following a successful beta test. Max width promoted videos are around four...