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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Facebook debuts Portal for in-home video chat

Brief: Facebook debuted two video-chat devices, per an...

InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience

InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and verification solutions for the mobile advertising ecosystem. Together, the partners will...

Upstream Unveils Evolved Mobile Marketing Promotions Offering ‘Next Gen Promos’

Mobile commerce platform Upstream has just announced the launch of Next Gen Promos, an evolution of its existing marketing promotions. The service, we’re told, now offers integrated social media sharing, and...

Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space

Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount. According to the official media release, the...

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