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Mobile Marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Exclusive First Look: AerServ Launches Private Marketplace Tools for...

Network Security Threatens Operator Revenues

Research shows consumers will switch networks over security issuesOne-in-four say they would switch – one-in-three say they have doneClear evidence security concerns mean consumer trust is under threatBristol, November 29:...

Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018

The following is a guest contributed post by David Sendroff, CEO of Forensiq 2017 was a turning point for the marketing and advertising industry in the realm establishing the true threat...

Goodway Group’s 2018 Programmatic Pricing Guide Projects Big Price Increase for Mobile Ads by...

Goodway Group has just released its Second Annual Insider’s Guide to Programmatic Pricing. The guide includes projections for programmatic pricing for the coming year, predicting a moderate price increase of 1-3%...

Latest Zylpha Integration Addresses Legal Workflows

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of...

Why Brands Should Leverage Sponsored Instagram Polls

The following is a guest contributed post by Kamiu Lee, VP of Strategy & Business Development at Activate by Bloglovin’ Since Instagram debuted their new polls feature in October, there’s been...

Malicious Apps in Global App Stores Increase, Leading to Emergence of WireX Mobile Botnet,...

London - Dec. 12, 2017 - Malicious mobile apps are back on the rise, impersonating brands and fooling consumers, according to digital threat management leader RiskIQ, in its Q3 mobile...

Confirmit adds machine-learning power and end-to-end usability enhancements

Latest release of Confirmit Horizons also endorsed for its unmatched security and availabilityLondon, UK and Oslo, Norway and New York, NY: 7 December 2017: Confirmit has released end-to-end usability enhancements,...

ironSource Expands Programmatic Marketplace

Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads,...

Amplience powers rich media production with SAP® Hybris® Commerce

24th November 2017, London, U.K. - Amplience today announces the release of Amplience Extension for SAP® Hybris® Commerce. Designed to accelerate and simplify the implementation of Amplience Dynamic Media solutions...

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Independent Ovation Positions Itself as Brand-Friendly Alternative to TV Behemoths

As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps),...

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