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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Customer Analytics That Go Beyond Average Order Value (AOV) | Listrak Insights

Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages? Perhaps. But what happens when you start digging deeper into the averages?...

The complete guide to list segmentation

The foundation of a solid marketing strategy is...

What We Learned Opening a Second Office in Our Hometown

  It was a simple proposition: just move some people to a new office to accommodate a growing staff. Except that it was...

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Why the University of Arizona changed its abbreviation for SEO

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