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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

How Long Should You Run Your A/B Test?

No matter what type of business you have, A/B testing can be a great way to generate more engagement and revenue from...

Get customers to fall in love with your business

Valentine’s Day is fast approaching. While many people...

HTML Email Design Best Practices: The 10 Golden Rules | Listrak Insights

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of...

Email Design Best Practices: The 10 Golden Rules | Listrak Insights

We get a lot of questions around email design. While there are always new tricks to try, there are some tried-and-true best practices that seem to stand the test of...

Artificial Intelligence, Machine Learning and Predictive Analytics | Listrak Insights

I’ve been with Listrak over 17 years, from the very early days of digital marketing. In that time, I’ve seen it all and done it all - from a technology...

How to Communicate Effectively with Your Email Designers | Listrak Insights

One of the biggest hurdles of working with others on a project is getting another person to understand your vision. Sure, it’s an exciting 4K cinematic glory playing in your...

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