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Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

9 FREE Summer GIFs to Add to Your Next Email

We may be blaring “Summertime” by Will Smith right now, but this post is all about “Gettin’ GIF-fy Wit It.” Below, you’ll find 9 animated summer GIFs for every...

Tinder Inspired Interactive Email: Interview With Penguin Random House

Penguin Random House sent a Tinder themed interactive email this past Valentines and I took the opportunity to interview Cassie Spencer, Manager of Email Marketing to discover some of the...

10 subject lines to celebrate Memorial Day

Memorial Day is coming up May...

Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds

Super Mail Quest is a project by proud email geek Aaron Simmonds. Launching soon, it's an interactive email project that allows you to pick your own destiny, eventually leading to...

600+ Free Email Templates from Email on Acid

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process. Instead of creating a template from...

A How-To Guide on Embedding HTML5 Video in Email

Feb, 22, 2017 Update:This article has been updated to address the changes in email clients since it was written in 2013.This article will teach you how to embed HTML5 video...

The Importance of Content-Type HTML Character Encoding in Email

There have been many questions raised by our members on how email clients set the Content-Type within their HTML emails. As you may already know, the Content-Type plays a...

Email on Acid’s Give Back Day

A few times a year, our entire company spends the day working with a community or non-profit group to lend a helping hand. Choosing to step away from our computers...

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