What advantages do social media platforms offer to businesses? Think about the fact that there are already more than 4.2 billion active social media users worldwide.
If social media isn’t a part of your digital marketing strategy, you’re missing out on a quick, affordable, and efficient way to connect with roughly half of the world’s population.
Let’s examine the various ways that social media can connect you with your target market, encourage customer interaction, and expand your business.
- Raising brand recognition
Platforms like Facebook, Instagram, or Twitter are ideal places to reach new and highly targeted potential clients because more than half of the world’s population uses social media.
Do you believe that on social media, individuals only interact with brands they already know? Take into account the fact that 83 per cent of Instagram users claim to find new products on the site.
Stillhouse Spirits saw a 17-point increase in ad recall after running a Facebook campaign to raise brand recognition among outdoor enthusiasts.
Humanize your brand, second
One of the most important advantages of using social media for business is the capacity to forge genuine human connections (also known as Meaningful Relationship Moments). Showcase how current clients are using and profiting from your products while introducing your followers to the individuals that make up your business.
Genuineness fosters trust. In turn, trust increases marketing receptivity and promotes new business. The best place to be authentic is on social media.
Show how you’re living up to your brand principles, how your product actually performs, and how you’re prioritising the needs of your staff and customers.
- Develop a reputation for being a thinking leader.
While there has been a recent shift towards mistrust of government, NGOs, and the media, the business sector still enjoys a 61 per cent level of trust, according to the 2021 Edelman Trust Barometer. Social media is the best platform for brands to communicate the insights and information that consumers are seeking from them.
Whatever sector your company operates in, social media gives you the chance to position your company as a thought leader and the go-to authority on issues pertaining to your speciality.
When looking to create your thought leadership, LinkedIn is an excellent network to concentrate on, especially the LinkedIn Publishing Platform.
Ryan Holmes, the chairman and co-founder of Hootsuite, has more than 1.7 million followers on LinkedIn, where he offers advice on business and social media.
- Remain in your mind
According to 2021 research by the Pew Research Center, 70% of social media users log into their accounts at least once a day, and many people (49%) admit to monitoring social media numerous times per day.
Every time someone logs into social media, you have the chance to communicate with your fans and followers. Your followers will be happy to see your new content in their feeds if you keep your social media postings interesting and educational. This will keep you at the top of their minds so that you are the first place they go when they are ready to make a purchase.
Of course, this does not imply that you should be constantly checking your accounts. You may schedule your social media posts well in advance with the use of a scheduling service like Hootsuite.
- Boost online traffic
Using social media postings and advertisements to promote your website is essential. A fantastic strategy to acquire readers as soon as you publish a new piece is to share outstanding content from your blog or website to your social media platforms. (You can even gather information about your click-throughs using UTM tracking tags!)
For instance, Architectural Digest teases Instagram followers with story content and then directs them to the “link in bio” to read the complete article and view additional gorgeous images.
Participating in social chats is a fantastic way to gain visibility, attract new followers, demonstrate your subject matter expertise, and promote your website. (However, be sure to offer genuine value rather than just self-promotion!)
Include a link to your website in all of your social media profiles so that people can easily visit it to learn more about you.