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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’...

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a...

Happy New Year – 2017

Here’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally. We...

These Shoppable Preroll Ads Give You 15 Seconds to Buy, Then They’re Gone Forever

Luxury fashion's twin obsessions with exclusivity and impulse buying merge playfully, and with a high-tech spin, in a new YouTube preroll campaign from Yoox, the Italian online fashion retailer. Working...

Getting Into The Chinese App Market – The True Picture

With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android...

High-Resolution, Indeed: 4K Photos Come to Facebook Messenger

If those photos on Facebook Messenger seem a little sharper to you, you're not seeing things. Messenger product managers Sean Kelly and Hagen Green announced in a Newsroom post that...

5 Ways You Should Do Mobile App Testing

We all are well versed with what mobile applications or simply Apps are. They are softwares for our mobile devices, which are further bifurcated into numerous categories. But before these...

Instagram Users Can Now Ask to Join Their Friends’ Live Videos

Watching a friend's Instagram Live video and feeling the urge to participate instead? Now you can, as long as the host agrees. Instagram announced Tuesday that viewers of Instagram Live...

How To Make Your App Likeable In 5 Different Ways

With an enormous amount of Apps in the market, it’s really tough and difficult to bring out the uniqueness of your App. You just released your App, your App is...

Care Names BBH NY Its Agency of Record After Review Sparked by New CMO

Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014--BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing...

Why You Should Never Install Non-Market Apps

The App market is a huge place with numerous Apps to quench your thirst. The Apps are available over different platforms, with different requirements. But we all are aware of...

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