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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Bring Your Brand to Life With Always-Present Customer Engagement

While brand marketers agree that the marketing landscape must expand to include meaningful, two-way conversations, such an evolution begins with a shift of current mindset. The on-demand nature of conversation...

The State of Shoppable Media in 2017 and Its Future in the Coming Year

With technology advancing each day, there's no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly...

3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising

Marketers are always hunting for the Big Idea. Just look at Nitro-Net's picks for the 10 Best Ads of 2017. They included "Breaking2" and "Fearless Girl," two campaigns that looked...

Steph Curry, Chance the Rapper and Obama Appear in PSA for My Brother’s Keeper

Purpose-driven advertising agency Matter Unlimited created a call to action for the My Brother's Keeper Alliance, an Obama Foundation initiative, featuring President Obama, Chance the Rapper and Steph Curry. The...

Jack in the Box Brainstormed With a Cannabis Company to Create the Ultimate ‘Munchie...

As more states continue to legalize marijuana and more cannabis companies emerge in the marketplace, it makes sense that established brands might want to explore the world of weed. Netflix...

Harrison Ford Calls Out Trump Administration in New Conservation International PSA

Harrison Ford is angry about the Trump Administration's "War on Science," and he doesn't mince words about it in a new PSA he narrated for Conservation International. While Ford doesn't...

5 Ecommerce Trends Everyone Should Pay Attention to in 2018

It's hard to believe there's anything to look forward to in 2018, but as the ecommerce wars heat up, there's at least plenty to pay attention to. 2017 asserted the...

Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising

"Let there be light" ... so goes the sentiment around Facebook putting the kibosh on dark posts--those ads invisible to all but the advertiser's highly segmented and selected recipients. Analysis...

Matthew McConaughey Masters the Universe and the Lincoln Navigator in Powerful New Ad

Academy Award-winning actor Matthew McConaughey is back in a new ad for Lincoln Motor, where we see the sultry, aloof "cool guy" not only master a car, as he's done...

Why Influencers Love and Hate the New 280-Character Tweets

I've always loved the concept of microblogging and the challenge of fitting a thought into 140 characters--it encourages creativity and sharpness. But Twitter isn't what Twitter used to be back...

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