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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for Women’s History Month

Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It...

Why You Should Be Prepared for Facebook Ad Prices to Rise

Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately...

Reentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim to Ease the...

During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need...

Facebook Is Welcoming Youths Through the Doors of Its Digital Literacy Library

Facebook Thursday unveiled a collection of resources aimed at helping young people get the most out of digital technology and stay safe while doing it. The social network teamed up...

George Washington’s Recipe for Beer Inspired Budweiser’s Latest Patriotic Premium Brew

Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757--this time it's one from...

You Can Now Buy a Car at Walmart

With its pharmacies, eye doctors, salons and fast food joints, Walmart has worn many hats for quite a long time. Now, it's adding a new one: car dealer. Roughly 250...

How Technology and Fresh Talent Are Mapping Out the Future for Agencies

As a global agency CEO for the last 15 years and former chairman of the American Association of Advertising Agencies, the evolving client-agency paradigm is always top of mind for...

In-Housing Agency Work Is Accelerating – Nitro-Net

In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts—everything. So much...

Infographic: Measuring Brands’ Digital Performance Against Their Rivals

Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than...

Facebook Messenger: Here’s How to Create a Secret Conversation

Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the...

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