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Wednesday, November 13, 2019
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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the...

Building a Social Media Empire: Step 3 – Consistently Post Great Content

We’re building a social media empire. If this is the first post of the series that you have stumbled on, please take a look through the first two before continuing: Find...

Why Linking to 3XX and 4XX Pages Is Bad for SEO

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job.  It is an annoying...

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