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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate Program Management: Definition, Approaches, Risks

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look...

The First 100 Days After Launching a Blog for My Business

On November 16, 2016, I published my first article on a brand new blog for my business, FPTraffic. FPTraffic is a Facebook Page management tool I launched over 3 years ago. The...

How to Add Content To Category Pages for SEO & UX

Content is a huge factor in both SEO and website conversions, but how do you incorporate it into your categories without pushing the products down, spamming the page for the...

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at...

Pagez Will Make You Rethink Your Facebook Marketing Strategy

On July 14th, I started recruiting beta testers for a new website I co-founded with my friend Danny. Over the past 68 days, Pagez has added 1,300 new users who have...

How to Work With Apps As Affiliates.

Apps make amazing affiliate marketers because they “can” have a captive user base and they “can” build their own audience using app store marketing and website traffic for downloads.  So...

Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons...

Goodbye 7Search and LeadImpact

This year, we have lost two traffic sources that anyone who has been doing affiliate marketing for a few years has probably at least tried out: 7Search and LeadImpact. Nearly 5...

Ticket Affiliate Programs, An Open Niche to Make Money In

The tickets niche is a very interesting one to look at for affiliate marketers, especially if you have a new website or are just starting out.  Yes, you have huge...

Affiliate Program Health Checklist: Free Comprehensive Evaluation

The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs...

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