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Episode Overview:

Join host Ben as he concludes his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of integrating PR, social influencers, and SEO.

SEO is evolving and overlapping with other marketing initiatives like influencer outreach, PR channels, and social media. Google is looking at these signals to determine what your domain authority should be. Rand discusses the integration of influencers, social, and PR with SEO strategy.

When it comes to building a brand, the SEO strategy should take the front seat. This is done through a collection of content marketing, PR, social, brand marketing, product marketing, and more. A brand’s reputation is built through all of these factors and should be in your marketing mix. The best way to raise a brand is to build up branded strength by being a hub of knowledge for your audience. SEO will help your marketing and marketing will help your SEO.

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