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If you’re like most of us, you made your resolutions for 2021, and so far, you’re following accomplishing your goals. Maybe you’ve started to eat better and read more– which is excellent! But you probably have plenty of long-term resolutions, too, like growing your website.
There are a ton of factors you should take into consideration when growing your small business or personal blog. You have to think about how you’ll reach your target audience and turn them into fans of your brand. In order to do that, you need to prove that you’re trustworthy, engaging, and have an easily accessible site.
Today, we are going to look at several plugins for WordPress, which powers over 75 million websites. The tools offered here today will help you connect with potential customers, build trust, capture email addresses, and much more.
Let’s get started!
6.Social Wall Pro by Smash Balloon
It’s hard to deny the popularity of social media. Over 3 billion people use websites like Facebook, Twitter, and Instagram to connect with friends and businesses. Bloggers and small business owners know that social media is the easiest way to spread brand awareness and build meaningful connections with your audience.
Our number 6 pick is Smash Balloon Social Wall Pro because it allows you to take the power of social media to your website. With this plugin, you can combine your feeds from Facebook, Twitter, Instagram, and YouTube and display them on your site.
We love this plugin because it’s super easy to set up and customize. You don’t have to worry about a cookie-cutter block on your website here, and that’s what makes it truly unique. Out of the box, it adopts a visual style that matches your website, which will save you plenty of time and effort.
When new visitors land on your website, they can easily see conversations taking place on your profile, which could encourage them to give your brand a follow on social media. You’ll also have the option to filter out specific words and tags for a flexible and engaging experience for both new and returning visitors.
5.All in One SEO (AIOSEO)
If you want to improve your SEO ranking and reach more people, you need an SEO plugin. There are quite a few on the market, but we use All in One SEO (AIOSEO). This plugin has all of the features we expect from a premium tool and none of the frustrating setup.
With AIOSEO, you can create smart XLM sitemaps in a couple of clicks, which makes it easier for crawlers from Google to navigate your website. Once you generate a sitemap, AIOSEO will automatically notify popular search engines when you update your site. Using this strategy, you can slowly climb through the ranks for your chosen keywords.
You’ll also get access to our favorite feature, TruSEO On-Page Analysis. When you publish a blog post, create a product page, or basically create something new on your site, you can open a checklist that will automatically analyze your page and offer advice on how to improve your SEO score.
As you improve your site with AIOSEO, there’s a good chance you’ll start to see a surge in traffic and longer dwell times. When you’re site is properly optimized, you have a better chance of connecting with your target audience, and AIOSEO makes this process easier than ever.
There’s a good chance that you’ve experienced social proof, even if you’ve never heard the term before. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on the opinions of others.
It doesn’t matter if a friend tells you about a new burger place down the street, or you’re reading Amazon reviews written by people you’ll never meet, it all counts as social proof.
When it comes to your website, social proof is crucial for getting sales and convincing people to subscribe to your email list. If you’re looking for a quick and easy way to add social proof to your website, we suggest the plugin TrustPulse.
TrustPulse is a social proof plugin that allows you to show other customers real-time behavior on your site. Imagine someone is looking at your product selection and thinking about making a purchase. Suddenly, they see a popup that someone else bought the same exact product. Odds are, that second person would go through with their order.
You can install and setup Trustpulse in just a couple of minutes and see an average conversion increase of 15%!
The next plugin on our list is called PushEngage. As the name implies, PushEngage helps business owners and bloggers send push notifications to their audience.
Push notifications are excellent ways to communicate with your customers across desktop computers and smartphones. You can use PushEngage to build your lead list, get more views on your blog, and secure more sales.
The different options are what makes this plugin stand out from the rest. PushEngage allows you to build dynamic audience segments and send personalized alerts based on user behavior.
Imagine a customer is browsing one of your products for a price check. They don’t like your price, so they leave and browse other businesses. But, before they left, they opted-in to your notifications.
PushEngage allows you to send an abandonment alert to this potential customer with an exclusive discount. The discount you’re offering may be just the thing to turn that casual consumer into a customer.
But the benefits don’t stop there. You can also create reminders, track revenue gains from your notifications, and even split test your campaigns with this easy-to-use tool.
If you want to grow your business in 2021, you have to add things to your site that encourage users to visit your page. In many cases, you’ll need to make unique landing pages for each of your additions.
The WordPress plugin SeedProd is perfecting for marketing experts and newbies alike. The simple drag and drop builder means you can build the perfect landing page for your website with no coding knowledge.
It’s easy to create isolated locations for webinar registrations, coming soon pages, lead squeezes, and thank you screens. Instead of putting all of the work into creating these pages from scratch, you could use SeedProd and get access to hundreds of templates, color schemes, and layout options.
We like the fact that it’s possible to make a landing page that’s responsive on both mobile devices and computers. You don’t have to worry about a smartphone user having trouble with your landing page, which means you have more time to focus on other aspects of your website.
Finally, we are going to talk about a drag-and-drop builder called OptinMonster. This plugin allows business owners and bloggers to create compelling marketing campaigns that appear on-site in various ways.
You can create lightbox popups that appear after a user takes a specific action on your site. If someone has read four of your blog posts but still hasn’t subscribed, you can use OptinMonster to trigger a popup to appear and ask for an email signup.
But that’s only the beginning. OptinMonster allows you to create coupon wheels, countdown timers, and much more. These campaigns are an excellent way to grow your lead list, get more event signups, and increase your sales.
It’s also possible to take information from subscribers in real-time and show them promotions and content that match their interests in popups. So, if you own an online pet store, you can use OptinMonster to trigger cat food promotions to customers who are reading blog posts about cats.
The key to growing your business is personalization, and Optinmonster gives you the tools and flexibility to create effective and unique campaigns.
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.
The post 6 WordPress Plugins You Need to Grow Your Business in 2021 first appeared on John Chow dot Com.