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Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for the first time, an ad on a lawyer’s local listing in the Google search result.

Ben posted on Twitter saying he saw “A lawyer ad on a lawyer profile. We saw this before with an auto dealer, but I confirmed with my colleagues that this may be new for lawyers. It is interesting that they would bid on their own GMB profile.”

Here is the screen shot:

Now, yes, we saw it with auto dealers, here is that screen shot:

We saw it with restaurant delivery and deal sites before.

The good thing here, it seems like this lawyer’s ad is an ad to their own web site.

Forum discussion at Twitter.

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