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Episode Overview:

Join host Ben as he concludes Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton, as they predict the most searched for product this holiday season – the Playstation 5.

The new X-Box, iPhone 12 series and Playstation 5 are expected to top the Black Friday electronics categories this year. However, discounts likely won’t exist for them due to their recent debuts, whereas their older counterparts are likely to be heavily discounted. 

Products like Peloton and subscriptions for streaming services are likely to be the dark horse candidates to experience high growth, although they likely won’t surpass high-demand heavyweights like the PS5 and iPhone 12. Tyson predicts there’ll be substantial growth across different categories including home goods and apparel like loungewear. Major fashion brands are expected to see dips in growth due to the lack of public events.

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