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Connect with your customers, easily promote your holiday sales and gather end of year donations with free Small Business Saturday & Giving Tuesday HTML email templates.

While Black Friday and Cyber Monday get most of the attention during the holiday shopping season, we shouldn’t forget Small Business Saturday and Giving Tuesday. 

Small Business Saturday is the day after Black Friday, and encourages consumers to shop at their local, neighborhood stores. Giving Tuesday happens the day after Cyber Monday and is meant to encourage people and organizations to give back to their communities through charity, generosity, and  volunteering. 

These days present two awesome opportunities to connect with your audience. 

Plus, we know COVID-19 impacted independent small businesses and non-profits in a way no one could have predicted this year. So to help small businesses and non-profits make the most of these days, AWeber’s design team built free email templates for you to use on Small Business Saturday and Giving Tuesday.  

This holiday season, we hope everyone considers supporting independent small businesses on Small Business Saturday and non-profits on Giving Tuesday. 

What is Small Business Saturday?

Small Business Saturday is an annual shopping holiday, first celebrated in 2010. It highlights and brings attention to the importance of shopping locally at small businesses in your community. It is celebrated each year on the Saturday after Thanksgiving to keep local businesses top of mind during holiday shopping.

However, this year may look different for many brick-and-mortar small businesses. Due to COVID-19, many small businesses may need to alter their Small Business Saturday plans due to local social distancing mandates. 

That means tools like email marketing and social media, will play a larger role than ever before to connect with your audience and let them know what they can expect when shopping in your store. 

How to talk to your audience about Small Business Saturday 

Graph on on how $68 of every $100 stays in a local community when  customers should buy from a local small business.

Here are a few things to keep in mind when promoting your small business this shopping season. 

Remind your audience that shopping local has a positive impact on the entire community. $68 for every $100 spent with independent local small businesses stays in the community, versus only $43 when purchases are made from a national chain. 

Plus, shopping local means they are helping people in their very own community: neighbors, families, events, non-profits, and more. 

Free Small Business Saturday email templates

One of the best ways to communicate with your audience and visually engage them with your brand is through eye-catching email design. So AWeber created three different Small Business Saturday email templates you can customize — available for free in your AWeber account. 

These templates allow you to keep your brand identity while including logos identified with Small Business Saturday. Pick one of the professionally designed templates you like as a starting point and easily customize the content for your Small Business Saturday offers.

1. #ShopSmall template

#ShopSmall email template for Small Business Saturday

You can customize the #ShopSmall template to highlight your business in a matter of minutes. Simply add in any special offers, your logo, hyperlinks to your website, and social media links, and you are ready to start interacting with your audience to promote any specials.

2. Invitation to Small Business Saturday email template 

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