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Google’s John Mueller said Google does not penalize pages for having weird product or brand names. John said on Twitter “Companies & products use all kinds of weird brand names.” So when someone asked if Google might lower those rankings, he said “No, I don’t think that would make sense.”
In fact, many say embrace being weird so you stand out and think differently than others. It might give you a perspective and edge that is unique and give you more of a creative edge. Being unique and different, potentially can help you rank better.
Here are those tweets:
No, I don’t think that would make sense. Companies & products use all kinds of weird brand names :). The cases I hear more about are obvious misspellings (say “cheep kars” in your case), where we try to help the user by correcting their queries.
— 🍌 John 🍌 (@JohnMu) March 24, 2020
Forum discussion at Twitter.