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You can’t have one without the other …

No, I’m not musing about love and marriage.

I’m talking about content marketing and writing.

The foundation of great content marketing is great writing — and if you want to write, you have to learn how to market your finished product.

On Monday, Joe Pulizzi drove home that point as he shared 3 lessons he gained during his transition from content marketer to thriller novelist.

On Tuesday, Sonia Simone outlined the 5 things every (great) marketing story needs.

And on Wednesday, I suggested you try one daily writing practice that isn’t intended to make you a better writer. Instead, it can help you make substantial progress toward your professional creative goals.

Are you a professional writer who wants better clients and more recognition?

If one of those professional creative goals is to learn how your writing skills can make you a valuable content marketing strategist for businesses, our Certified Content Marketer training program was created for you.

It teaches writers with strong voices and solid techniques how to use their words to sell, both for themselves and their clients.

The four-week content marketing strategy course, taught by Brian Clark and Sonia Simone, honors where you’re at as a writer while helping you grow into the content marketer you want to be.

You’ll then have the chance to submit your own work for Certification. There are plenty of programs out there that will give you a badge for completing a few multiple-choice quizzes. This isn’t one.

Each application is carefully reviewed by a member of the Copyblogger editorial team — and not everyone who applies receives Certification.

New students can only join the training course about once a year, so if you’d like to learn more when the program reopens in early 2020, enter your email address below.

We’d love to have you join us, so hop on the waitlist … and I’ll talk with you next week.


— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content


Being patient is a competitive advantage. So is giving away content for free. – Joe Pulizzi3 Things I Learned Moving from Content Marketer to Thriller Novelist

by Joe Pulizzi


If transformation was easy, your customer wouldn't need your business. – Sonia SimoneThe 5 Things Every (Great) Marketing Story Needs

by Sonia Simone


You might become a better writer, but that’s not the point. – Stefanie FlaxmanWhy You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

by Stefanie Flaxman


How Oscar Nominated Screenwriter Kim Krizan Writes: Part OneHow Oscar Nominated Screenwriter Kim Krizan Writes: Part One

by Kelton Reid


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