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Let’s add this to the list of things Google is doing or trying to test, in order to keep the searcher in the Google search results. Google is testing a new preview feature for the recipe results that overlay more details about the steps of a recipe without immediately taking you to the publishers site with the full recipe.
Normally when you see a recipe rich result, you click on it, it will take you to the publishers site, at least when it is in this grid format. But now Google is testing a “preview” button that will overlay a nice number of the steps of the recipe with a button to then take you to the publishers site.
Here is what Sergey Alakov spotted Google testing and posted this screen shot on Twitter:
And when you click it, it overlays this:
This is what the normal recipe results look like, and if you click on any of it, it takes you right to the publishers site:
Forum discussion at Twitter.