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Google has added some new features to the Google Merchant Center. First Google added multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. Google also redesigned the interface with clearer workflows, simpler navigation, and more program insights.
The multi-country feeds let you reach multiple countries with a single feed submission. Here is the example Google has given us, “if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland.: Google said you will need to set up shipping and location targeting for these countries in your Shopping campaign in order to start promoting your products in these new countries.
You can learn more about the multi-country feed support over here.
The redesign aims to give merchants clearer workflows, simpler navigation, and more program insights. Google said “you can use the updated interface to easily manage your products, like enabling automatic image improvements to remove promotional overlays on your product images to comply with Merchant Center policies. You can also discover additional opportunities to promote and sell your products.”
Here is a look:
Forum discussion at Google Ads Help.