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Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would consider the accuracy of content a ranking factor. This comes a month after Danny Sullivan from Google said Google cannot determine the accuracy of content.

Here are the tweets covering what Gary Illyes from Google said on stage:

Here is what Danny said about a month ago:

Of course, Gary and Danny are probably talking and referring to two different things but hey…

Forum discussion at Twitter.

Update:

Here is Danny Sullivan’s response:

Um, so how can content accuracy be a ranking factor if Google cannot tell if content is accurate?

Danny explains how Gary and he are speaking differently:

Original Source

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