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Episode overview:

Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater focus on user expectations and a need to fulfill EAT and YMYL principles. Ben Shapiro spoke with Jordan Koene on a special edition episode of Voices of Search to discuss immediate update takeaways, what companies are already benefitting or falling behind after the update and how their own practices and organizational structures are impacting their progress.

Topics covered include:

  • Google’s update provides new ways to classify news, alters the way ratings are displayed and grants the ability to tag links as sponsored content.
  • Google’s September update increased Amazon and Walmart’s competitive edge due to their excellent organizational structure, eCommerce incentives and user-friendly shopping experiences.
  • As Google’s update manifests, monitoring week after week reporting and revisiting analytics to make necessary changes during this volatile time become critical to maintain SEO visibility.


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