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Google has redesigned the layout for the Google call only ads. Now your business name and headline will show directly below your phone number, along with a larger phone icon. Google said this is “to make it more clear to users what you offer and make the call-to-action more prominent.”

Here is the new look:

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Here is the old look:

click for full size

Google said “On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”

The existing call-only ads will automatically switch over to the new layout this week, whether you like it or not.

Forum discussion at Twitter.

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