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Google’s John Mueller was asked how should a web site document that its medical and health content was reviewed by a doctor or expert on the topic. John said you can use text, link to the doctor’s profile and add other elements to the page to communicate this.
We know that Google wants you to have either doctors write or review your medical or health content because Google tries to recognize that the person writing the content knows what they are talking about.
So when I saw Glenn Gabe post on Twitter a snippet I missed in a previous John Mueller webmaster hangout about how to exactly communicate that a doctor reviewed the content, I wanted to share that with you all.
John answered this question at the 6:38 mark into the video:
My client is a federal medical center and all content goes through the doctors first before it is published on the website. I think it’s a good idea to let our users and Google know that the information on the website is trustworthy. I understand that I might just add for instance some info about the doctor who checked the information and some words like the content was checked before publication by Dr. John Mueller. And also put a link to their personal webpage.But what’s the best way to tell Google about this what should and should I do it at all?
So I think, first of all should I do it at all? I I think that’s something that you probably have answered already in that if you’re providing information on your webpage and it is kind of checked or written created by someone who has a lot of knowledge on that topic, then that’s something I would definitely highlight.
So there are lots of ways that you can highlight that on your webpages, you can link to those profiles, you can put text on the pages. Anything to really show users when they come to your pages that there’s actually something valuable here that they could trust this information. That this is something that’s reliable, that they can forward on to their friends without having to worry that maybe it’s not correct or or so.
In that regard, anything that you can do to make that clear that probably makes sense for users. That’s something you can also check with normal A/B testing. And that probably also makes sense for for search engines in that regard as well.
In short, if a doctor wrote or reviewed the content – you should say so on the page. You can say which doctor reviewed it, link to the doctor’s information and be specific about what the doctor wrote, reviewed and did not review.
Here is the embed:
Here are Glenn’s tweets:
You can add links to the doctors’ profiles, you can add text to the pages explaining this, anything to show users that they can trust this info, that it’s reliable, shareable, etc. Providing that information makes sense for users AND for search engines: https://t.co/YiKi9SC0W5 pic.twitter.com/oZpAZY2vKA
— Glenn Gabe (@glenngabe) August 19, 2019
Forum discussion at Twitter.